Corporate Identity
HARVARD – BRAIN SCIENCE INITIATIVE
This contemporary brandmark symbolizes the innumerable connections within the synapses of the human brain and conveys the expanding innovative world of neuroscience being conducted throughout the entire University from the Cambridge campus to the Harvard Medical School.
★ NATIONAL DESIGN AWARD
COMBINED JEWISH PHILANTHROPIES
For the oldest Jewish Federation in the U.S. our goal was to create a more refined contemporary look – one that blended the old with the new. One that put a new face on the traditional imagery of a historic menorah as excavated at the site of the First Temple in Jerusalem.
★ NATIONAL DESIGN AWARD
OPENING DOORS
The Campaign For Boys & Girls Clubs of Greater Boston
The Clubs open doors for the kids – to opportunity, to the future. This logo speaks to that imagery of opening the door to a better path for the future – and the positive impact that will have on the children and our city
THE PROSPERO GROUP
For this national campaign consultant, we developed a mark that defines their philosophy to ensure lasting growth and change for non-profit organizations and represents the perpetual fundraising process.
HARVARD – INSTITUTE FOR QUANTITATIVE SOCIAL SCIENCES (IQSS)
For this Institute we created a Logo that speaks to the complexity and infinite power of information and how the University is bringing the diverse elements of this power together for future generations of academia.
★ NATIONAL DESIGN AWARD
CAMBRIDGE COMMUNITY TELEVISION (CCTV)
One of the nation’s premier community tv stations relaunched its image with this mark that speaks to the active and ongoing discussion and interaction between the many and diverse communities of Cambridge.
★ NATIONAL DESIGN AWARD
THE STOECKLE CENTER
The Stoeckle Center for Primary Care Innovation partners with people across the country to improve primary care through collaborative work in three main areas; innovative research, education, and policy reform. Our identity solution represents these three areas in a dynamic, yet elegant form.
TUFTS UNIVERSITY – SCI-ART SPACE
The delicate yet very strong silk worm forms the basis of study for this unique University research lab blending scientists with artists.
SPAULDING REHABILITATION HOSPITAL CAMPAIGN
The many parts of this world-renowned hospital come together in this bright, positive image.
VISICS
A Naming and Identity Program
The Name and Logo both speak to the visualization that this next generation machine vision company brings to the process – and to the intergration of machine vision with leading edge manufacturing.
★ NATIONAL DESIGN AWARD
OLYMPUS PHARMACEUTICALS
This renowned Japanese conglomerate relaunched its US biotech/pharma division with our new Branding and tagline.
★ NATIONAL DESIGN AWARD
DOOR TO DOOR
A personalized private transportation program for the elderly and disabled in the Somerville, Cambridge and Medford communities.
MASS MEDICAL ANGELS
An investment fund focusing on life sciences and pharmaceuticals.
★ NATIONAL DESIGN AWARD
MIT ENTERPRENEURSHIP & INNOVATION PROGRAM
This non-traditional branding was created for Prof. Edward Roberts’ renowned program at MIT Sloan on new business innovation.
★ NATIONAL DESIGN AWARD
MASS TECHNOLOGY LEADERSHIP COUNCIL
The merger of two renowned, premier technology organizations was heralded by this new brandmark that speaks to the three pronged central concept of connecting people, technologies and government.
YANKEETEK VENTURES
“Explosive Growth out of the Box”
A technology incubator that nurtures explosive new start-up ideas that think ‘outside the box’.
★ NATIONAL DESIGN AWARD
VARIAGENICS
This BrandMark is both a ‘V’ and a symbol of the Company’s powerful technology which identifies the unique genetic base pairing of individuals in order to provide personalized medical treatment.
★ NATIONAL DESIGN AWARD
NEXT NINE
A Naming and Identity Program
This Naming and Identity captures the essence of this embedded systems software company which brings its clients’ networks from 99.99% to 99.999% efficiency and uptime -i.e. the ‘next nine’.
EDGEWING
A Naming and Identity Program
Formerly Syntacom/ a Division of Plaut Consulting/Germany
For this international web IT strategist we developed this new Name and Branding to capture both the leading edge quality of the industry and the speed of global IT transactions – all within a unique ‘e’ letterform.
★ NATIONAL DESIGN AWARD
CERTIS
A Naming and Identity Program
For one of the world’s leaders in software for the rapidly changing insurance information technology industry, we developed a name that speaks to assurance and certainty in information systems – and does this in both the required English and French.
★ NATIONAL DESIGN AWARD
HARVARD – CENTER FOR GEOGRAPHIC ANALYSIS
Geography returned to Harvard – but at a much more sophisticated level, one employing massive computing power to create GIS images from vast stores of data.
★ NATIONAL DESIGN AWARD
INTERNATIONAL INSTITUTE
Madrid, Spain
This bold new image blends a contemporary tone with the traditional architectural icon of one of the oldest international schools in Madrid.
★ NATIONAL DESIGN AWARD
LENNY ZAKIM FUND
Bridging communities is the theme of this brandmark for one of the nation’s most respected human rights organizations.
★ NATIONAL DESIGN AWARD
ORIDION MEDICAL
A Naming and Identity Program
The name speaks to the light (‘or’ in Hebrew) and the ‘identification’ of specific gaseous ‘ions’ in this program for a global medical products company. The logo derives from the analysis of the spectrum of multiple gas streams.
★ NATIONAL DESIGN AWARD
EASTERN CASUALTY INSURANCE
Nation’s fastest growing casualty insurer.
This contemporary corporate image speaks to the efficiency and forward thinking approach of the company and combines a sense of movement with the classic national image of the flag to form a sweeping letter ‘E’.